There’s S.M.A.R.T. Then there’s SONICA S.M.A.R.T.
You can recite S.M.A.R.T. marketing in your sleep.
We figured it was time for an upgrade.
Traditional
S.M.A.R.T. Marketing
Specific
Does this objective have the potential to overcome real-world problems and unlock specific opportunities?
Measurable
Is the result of this objective trackable/countable? What are the key metrics that will be used?
Actionable
Will working towards this objective create positive change?
Relevant
Does this objective align with your overall marketing strategy?
Time-bound
What is the timeline for working towards and achieving this objective?
SONICA S.M.A.R.T.
Strategic
Specifics, meet Strategy. Every campaign we create is rooted in tested, data-driven strategy, letting you unlock specific opportunities and solve your audience’s pain points deliberately and strategically.
Meaningful
Measuring a result doesn’t necessarily make it meaningful. We go the extra mile to make sure we’re connecting you with your audience in a meaningful and lasting way. We create campaigns that make a difference.
Accountable
How will you know this objective is creating positive change? We make sure you get the data you need and answer the questions you have so we can work with you together, hand-in-hand, to meet your needs.
Real
Is your message doing real work? Every campaign we craft is relevant – connected, applicable, and directly related to your audience. But they’re also real – honest, genuine, far more than skin deep.
Tested
It’s important that the timeline works for your goals. It’s also important that we test, analyze, and evaluate campaigns as they are running to make sure you’re getting the most out of your time. This is why we relentlessly pursue every avenue to make sure your message is heard, understood, and connected with.
