Drum Channel: Master the drums one beat at a time

Drum Channel is the most comprehensive drum education website on the internet.

Drum Channel commissioned SONICA to create a comprehensive marketing campaign for an increase in conversions, new member growth, and a drastic improvement in ROI on their ad spend. We optimized their ads for a 71% reduction in cost per acquisition and cost per conversion, as well as coordinating email marketing with social ad campaigns for maximum return.

The result was an increase in customer lifetime value, website conversions, and a surge in website traffic, repositioning DC as a thought leader in the world of drum education.

“Drum Channel regularly partners with SONICA to meet our marketing needs. They always put together thoughtful, strategic campaigns that align with our vision and drive growth. Their enthusiasm, professionalism, and attention to detail and industry trends really sets them apart. I highly recommend SONICA and look forward to partnering with them on future projects.”